Infinito - Resto Lounge - India
Commissioned by Studio No.1, an advertising agency in Chennai to build the branding and identity for a fine dining restaurant in Madurai, Infinitio. | Brief: Branding, Print Collateral Design and Packaging , Corporate Identity | Project Summary: Infinito wanted to bring the style and service of new age, western fine dining to Madurai, one of the oldest and culturally richest cities in India. They wanted to appeal to the aesthetic sensibilities of high society in Madurai and at the same time urban and hip. The project encompassed fusing archaic letterpressing styles and motifs to build a traditional and rich look for the brand, contrasting it with earthy and wooden tones.